Belle·therasafe mama

From belle to baby.
Every step.

Maternal and child health support for Nigerian mothers. Week-by-week guidance during pregnancy, postnatal care, child development to age 5. Pidgin-first. WhatsApp-native. NHIA-compatible.

Join the waitlist See the journey

40 weeks of guidance
Postnatal + child to 5
Midwife-reviewed

Week 24Second trimester

Your baby is the size of

an ear of corn

Wetin dey happen this week

Your baby ear don dey work — e fit hear your voice now! Talk to am, sing to am. Na real bonding time. Your belle dey grow steady too.

ANC visit booked for next week

Iron tablets stocked

Glucose test reminder set

The problem

Pregnancy in Nigeria is dangerous. It doesn’t have to be.

Nigeria has one of the highest maternal mortality rates in the world. Most deaths are preventable with timely information, antenatal care, and warning-sign awareness — exactly what Belle delivers.

512

Maternal deaths per 100K births

One of the highest rates globally. UK rate: 9. Most deaths are preventable — postpartum haemorrhage, hypertension, sepsis, obstructed labour.

67%

Lack quality pregnancy info

In their language, in plain terms. Most pregnancy education in Nigeria is in clinical English, written for clinicians, not mothers.

3×

Higher risk from late ANC

Mothers who book antenatal care after 20 weeks face 3x higher complication risk. Belle helps mothers book early and keep appointments.

How it works

Tell Belle when.
Get guided every week.

Tell Belle your last period.
No app to download. Save the WhatsApp number, send "Hi" and your last menstrual date. Belle calculates your week, due date, and starts the journey.
⌘ Or tell us your weeks if you already know
Get weekly guidance.
Every week: what’s happening with baby, what to watch for, ANC reminders, food advice, warning signs. In your language. Reviewed by Nigerian midwives.
⌘ Pidgin · English · Hausa · Yoruba · Igbo
Continue after baby.
Postnatal care, breastfeeding support, immunisation tracking, child milestones to age 5. Belle stays with you long after the delivery room.
⌘ Until baby’s 5th birthday

The Belle Calendar

40 weeks of pregnancy.
Then 5 years of growing up.

Belle is structured around the actual journey of becoming a mother — every trimester, every milestone, every developmental phase that needs care.

Trimester 1Weeks 1-13

Discovery & protection

Confirming pregnancy, early symptoms, first ANC booking, folic acid, navigating telling family.

Pregnancy confirmation guide
Morning sickness coping
First ANC booking reminder
Foods to avoid

Trimester 2Weeks 14-27

Growth & bonding

Energy returns, anomaly scan, baby movement, glucose test, beginning to plan for delivery.

Anatomy scan preparation
Glucose tolerance test
First kick milestone
Hospital research

Trimester 3Weeks 28-40

Preparation & delivery

Hospital bag, birth plan, recognising labour, emergency signs, immediate postnatal preparation.

Hospital bag checklist
Labour vs false labour
Emergency warning signs
Breastfeeding prep

Trust & safety

Care designed by people who know Nigerian motherhood.

Belle is co-designed with Nigerian midwives, obstetricians, and mothers. Not translated from foreign apps. Not generic.

Reviewed by Nigerian midwives

Every weekly guidance message is reviewed by licensed Nigerian midwives and obstetricians before deployment. Not auto-generated. Not translated.

NHIA-compatible

Belle integrates with NHIA enrollment so your antenatal visits, delivery, and postnatal care can be covered. We help you navigate enrollment.

Your data, your control

Pregnancy is private. Your health data lives on Nigerian-residency Supabase, encrypted. We never share with insurers, employers, or anyone without your explicit consent.

Get early access